Show Notes
How do tech consultancies grow when the market is crowded and noisy?
In this episode, Gary Lafferty speaks with Mackenzie Ostrem, VP at Shift Interactive, about how they successfully transitioned into “startup mode” after separating from their parent company. Mackenzie reveals the sales, marketing, and AI strategies that are helping Shift grow—plus candid lessons from what didn’t work.
️ Topics covered include:
AI for sales and marketing
Founder-led and human-centered marketing
Using Sales Navigator to target smartly
Building partnerships with referral multipliers
Avoiding common tech marketing mistakes
Gary’s links: https://growthfocus.io | LinkedIn
Mackenzie’s LinkedIn: https://www.linkedin.com/in/mackenzieostrem/
Shift Interactive: https://shiftdsm.com
Listen now to learn how to sharpen your niche, increase your pipeline, and market with authenticity.
