How Smart Graphics & AI Are Making the Web More Inclusive – with Heather Neff of Equivalent | Growth Focus Podcast

 In this episode of The Growth Focus Podcast, Gary Lafferty interviews Heather Neff, CEO and Co-Founder of Equivalent, a groundbreaking SaaS company transforming how we experience digital imagery through AI-powered, accessible graphics.

Heather shares her journey from visual designer to disabled founder, how she turned personal adversity into innovation, and how Equivalent’s patent-pending "Smart SVGs" are solving the trillion-image accessibility problem.

Why this matters: Global accessibility regulations are tightening (ADA, European Accessibility Act), and tech founders must future-proof now.

In this episode, you'll learn:

• What makes trillions of online images inaccessible—and how to fix it
  

• The surprising energy and bandwidth cost of legacy image formats
  

• Why "accessibility by design" beats reactive compliance tools
  

• How to position your SaaS with enterprise partners like Atos
  

• Lessons for tech founders launching truly new innovations
  

Resources & Links:

• Connect with Heather Neff on LinkedIn: https://www.linkedin.com/in/heathersneff/
  

• Learn more at: https://equivalentSVG.io
  

Gary Lafferty’s Authority Accelerator: https://www.growthfocus.io/homepage/