Show Notes
What if the biggest tech growth lever wasn’t tech? Discover how Isabel Lugo scaled across continents without a tech degree—and what she believes most tech CEOs are missing.
Episode Overview:
On this episode of The Growth Focus Podcast, host Gary Lafferty welcomes JT Tech COO Isabel Lugo for an honest and strategic conversation about scaling fast, selling smart, and building influence as a non-technical founder.
Isabel shares how she landed a £2.5M healthcare deal without a tech background, her method for breaking into new markets in Asia and Latin America, and why hiring juniors led to explosive growth. You’ll also learn how JT Tech leverages webinars, content, and personal branding to win new clients globally.
Whether you're a tech CEO, founder, or consultant, this episode will challenge your assumptions and inspire your next move.
Connect with Isabel Lugo:
https://www.linkedin.com/in/isabellugoalvarez/
Connect with Gary Lafferty:
https://growthfocus.io
https://www.linkedin.com/in/growthfocus/
What You'll Learn:
How to break into tech without being technical
The one mindset shift that unlocks global growth
Why B2B sales are human-first, not product-first
The case for hiring juniors vs. industry veterans
Building visibility through LinkedIn & webinars
Using rejection as a strategic feedback loop
tech business growth, founder-led sales, LinkedIn lead generation, startup scale strategy, global expansion for consultants, tech COO insights, JT Tech podcast, strategic B2B partnerships
