Show Notes
Want to stand out in a crowded tech market? It starts with thinking differently.
On this episode of The Growth Focus Podcast, Gary Lafferty interviews Ted Harrington, ethical hacking expert, author of Hackable, and leader at ISE.
Ted shares his journey of using founder-led marketing, educational authority building, and problem-solving over selling to grow his cybersecurity business—even in one of the most competitive fields.
Learn how writing a book, delivering a TED talk, and thinking like a hacker can help you grow your tech consultancy faster, stronger, and with more authority.
Links:
Ted Harrington’s Website: https://tedharrington.com
Growth Focus: https://growthfocus.io
️ Chapters:
0:00 Introduction
2:00 What is Ethical Hacking?
5:00 Standing Out in Crowded Markets
9:00 Writing Hackable and Delivering TED Talks
12:00 Changing Mindsets and Breaking Industry Norms
16:00 Overcoming Fear in Founder-Led Marketing
20:00 Why Founder Stories Drive Growth
24:00 Scaling Talent in Services
27:00 Solving vs Selling: The Big Growth Shift
30:00 Final Advice for Tech Founders
Takeaways:
How to use education to differentiate your services
Why founder visibility matters more than ever
How to reframe fear and step into authority
Lessons in real-world growth vs. theory
Follow The Growth Focus Podcast for weekly interviews with tech founders and CEOs on business growth, leadership, and scaling in today's noisy markets.
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